Executive Management Team
We only facilitate ASC partnerships that benefit you. And our proven track record of providing expert leadership and unmatched management service creates some of the most innovative and successful surgery center partners in the country, not to mention lasting relationships.
Becoming part of the PE family is available to almost everyone. With our various flexible ASC partnership models, we can craft a partnership tailored to your needs. We want you to feel empowered throughout the course of our relationship.
The team members below form the core contingent of PE’s partnership service team. Each of these individuals assumes an active role in the development of new physician partnerships, as well as ensuring existing partners receive superior attention and service. We look forward to having you become part of our family soon!
Barry Tanner, CEO
Mr. Tanner (“Barry”) joined the Company in July 1999. Barry co-authored the company’s business plan along with Karen Sablyak, CFO. Today, Barry shares responsibility for the company's partnership development activities, as well as being primarily responsible for the company’s strategic direction, and services development while also sharing in the day-to-day management and governance of several of the company's partnered facilities.
Prior to joining PE, Mr. Tanner served as chief financial officer of Navix Radiology Systems, Inc., a physician practice management company based in Miami, Florida. Mr. Tanner co-founded Navix Radiology Systems, Inc. (a venture capital backed company) and was primarily responsible for the development of that company’s business plan. Over a period of four years, Mr. Tanner contributed to building the company from zero to over $75 million in revenues, including the acquisition of seven professional radiology practices and orchestrating the acquisition and financing of a major diagnostics company. Functioning as the chief financial officer and chief operating officer of Navix, Mr. Tanner was also responsible for all day-to-day operations of the company.
Prior to founding Navix, Mr. Tanner served as chief operating officer of HealthInfusion, Inc. (NASDAQ – HINF), a Miami based provider of home intravenous therapy services. Before joining HealthInfusion, Mr. Tanner was primarily involved in the financial services industry. Mr. Tanner successfully orchestrated the financial and operational turn-around of two publicly traded companies within that industry having previously co-founded (in 1977) and successfully operated another publicly traded financial services company, Scientific Leasing, Inc., for over ten years.
Karen Sablyak, CPA, CFO
Ms. Sablyak joined the Company in October 1999 and has nearly 25 years of experience in the healthcare industry in both finance and operations. Today, Ms. Sablyak oversees the extensive services that PE provides to its partnered centers including billing, finance, human resources and payer contracting. She and her team also provide substantial support to Development/Sales in evaluating de novo and acquisition opportunities. From a corporate perspective, Ms. Sablyak also provides the strategic financial vision needed for PE to continue to grow and prosper while faced with the many challenges of Healthcare Reform and difficult economic times. A key focus for Ms. Sablyak is for PE to continue to deliver superior, value-add services to our partnered centers while finding ways to improve efficiencies. As an example, several years ago PE transitioned billing process from paper to fully automated systems so that all documents are received and stored in an electronic format. With the billing processes fully paperless, PE is now transitioning its AP processing to electronic processing as well.
Prior to joining the Company, Ms. Sablyak worked as a Vice President of Practice Management for Allegheny University Hospitals (Philadelphia/Pittsburgh, Pennsylvania). In that role, Ms. Sablyak was directly responsible for managing 150 primary care physician practices that had been recently acquired and coordinating their conversion to corporate systems (such as billing, accounting, purchasing and payroll), as well as the integration into the culture of the organization. As such, Ms. Sablyak has extensive experience in billing processes, developing policies and procedures, reviewing, presenting and interpreting financial data specific to a healthcare entity and in fostering communication through a complex, diversified organization. During her early career, Ms. Sablyak worked for one of the largest local CPA firms in Philadelphia and received extensive exposure to financial complexities, as well as federal and state tax issues, over a broad array of industries.
Frank Principati, COO
Mr. Principati joined the company in June 2010, and has a background in various operations roles in the healthcare and information solutions industries. Prior to PE, he was a division president at AmSurg. Over a five year period, he led the growth and expansion in developing a regional office in the northeast, and the oversight of 68 GI centers across 15 states.
Prior to AmSurg, Mr. Principati was the senior vice president of Operations at Thomson Scientific & Healthcare in Philadelphia for 10 years. He was primarily responsible for coordinating worldwide strategies for various operations, support and service groups. He also served in an interim role as the General Manager for Derwent North America during this time.
Frank is a board member of Preventing Colorectal Cancer. Org , which is a coalition working to reduce the incidence of colorectal cancer by enhancing patient screening and care options.
Rodger Baca, CDO
Mr. Baca joined the Company in March 2014. Prior to joining PE, he served as Vice President of Acquisitions and Development for Ambulatory Surgical Centers of America, an ASC multi-specialty development and management company. He worked in all aspects of ASC acquisitions and Development. His career has focused on increasing profitability, creating revenue, building organizations, increasing operational efficiency and managing change in complex and high growth environments. Mr. Baca executes on creating the strategy for Physician Business Partnerships, Hospital JVs and syndication of profitable surgical centers. Mr. Baca has been married for over 20 years and has two children.
John Poisson, Senior VP, New Bus. Development
Mr. Poisson joined the Company in September of 2000. Prior to joining the Company, he had over fourteen years of experience in the healthcare field, specifically focused on medical service outsourcing since 1994. Mr. Poisson has served in senior management positions within both corporate development and operations roles. He has extensive experience in the areas of information technologies, practice management, and contract management services.
As vice president, client services at Transcend Services (Atlanta, GA), Mr. Poisson was responsible for the company’s Eastern contract management division, serving client sites within a 24-state region with a 310-member employee base. Under Mr. Poisson’s stewardship, this business unit regularly achieved in excess of 125% of targeted annual operating income.
Prior to Transcend, Mr. Poisson served as vice president of new business development at Coastal Physician Group (Durham, NC). In this capacity, he was responsible for the company’s contract management corporate development efforts within a 12-state region in the northeastern US within the areas of emergency medicine, anesthesiology, OB/GYN, radiology, pathology and trauma services.
Tara Hamburger, VP, Finance
Ms. Hamburger joined the Company in April 2002. She graduated Magna Cum Laude from Villanova University with a Bachelors Degree in Accountancy. Prior to joining the team, Ms. Hamburger worked in public accounting for three years with the international audit firm of Deloitte & Touche, LLP where she was promoted early to senior level and successfully obtained her CPA license.
At PE, she is responsible for managing the monthly financial statement preparation for all existing and potential centers as well as the corporate consolidation. Ms. Hamburger also coordinates the yearly external audit and tax preparation for all federal, state and local filings, prepares annual budgets and forecasts and annually reviews the insurance coverage for all entities.
Amy Fasti, VP, Ops & Revenue Cycle Mgmt
Ms. Fasti has led the billing team since August 2004. She has over 12 years experience in the healthcare industry. Ms. Fasti currently works with ASCs to improve cash collections by analyzing and implementing changes related to the full cycle of scheduling, registration, billing, and collections. She remains on top of healthcare reimbursement changes to provide continued support and education to center staff and physicians. Ms. Fasti has earned a B.S. in Economics and a Masters in Business Administration.
Tricia Pickford, SPHR, VP, Human Resources
Ms. Pickford joined the Company in September 2007. Prior to joining Physicians Endoscopy, Ms. Pickford had management and human resources generalist roles in insurance and manufacturing industries. She has broad experience working in multi-location and small to mid-sized companies in several states. In 1996, Ms. Pickford earned her BA in Labor and Industrial Relations from Penn State University. In 2008, she earned her SPHR (Senior Professional in Human Resources) certification through the Society for Human Resource Management.
With over 15 years’ progressive human resources experience, Ms. Pickford oversees the human resources function at Physicians Endoscopy including talent acquisition and full-cycle recruitment; compensation and payroll management; performance management and employee relations; employee benefits management, design, implementation and administration; policies and procedures; employee development; and compliance.
Gene Goroschko, VP, Information Systems
Mr. Goroschko has been in the trenches of technology for 25 years. He has been an active participant in the rapidly changing world of computers and information systems from their formative years right up to today’s current cutting edge technology. Gene has been the architect of network and information systems all across the country.
He has designed, installed and maintained systems for clients as varied as the United States Military to the United Way. He is responsible for designing and deploying the information systems in use at PE and PE affiliated centers.
Mary Ann Gellenbeck, VP, Implmnt. Services
Mary Ann joined the Company in August 2011, bringing with her many years of healthcare leadership and operations experience. Prior to joining PE, Mary Ann worked as a member of the senior management team with operational oversight of multiple centers including hospitals, ambulatory surgery centers, and other ancillary services.
Mary Ann has extensive experience in education and training Joint Commission, AAAHC, CMS and State accreditation standards and compliance. She has been a national speaker on a wide variety of topics including regulatory compliance, supply chain management, ASC/Hospital operations and development, and creative management.
Carol Stopa, VP, New Business Development
Ms. Stopa has been with the company for over nine years and in the healthcare industry for the past 25 years. Carol is responsible for developing new market initiatives as well as identifying and generating qualified business opportunities within the physician community in regards to new partnerships in the Mid-Atlantic and upper Midwestern parts of the country.
Carol is also editor/publisher for the company’s quarterly economic journal EndoEconomics for the past six years. Prior to joining the PE team, Ms. Stopa worked in clinical and administrative healthcare including mental health centers and correctional and psychiatric healthcare management companies.
Rock Rockett, PhD, VP, New Bus. Development
Mr. Rockett most recently served as CEO of Validare, where he led the company in partnering with health plans to deliver accredited office endoscopy solutions through their network of accredited GI practices in several states. In his seven years with Validare, Mr. Rockett was successful in partnering with national health insurers and Blue Cross Blue Shield plans to deliver significant cost savings on high volume outpatient procedures.
Previously in his career Mr. Rockett held senior level sales and account management positions with national health plan organizations, such as First Health (now Coventry Healthcare), RIMS (now Trizetto) and Blue Cross Blue Shield of Oklahoma.
Rock holds a MA and PhD from the University of Texas at Austin and a BA from Oklahoma University.
Jeff Fox, VP, New Business Development
Jeff joined Physicians Endoscopy in December 2013 and brings 20 years of experience in the Ambulatory Surgery Center industry.
Prior to joining PE, he was a Business Developer focused on acquisitions of multispecialty surgery centers, the development of Hospital/MD joint ventures, and physician recruitment for existing surgery center partnerships. His career in ASC industry began with leadership roles for a number of national healthcare lending firms that provided capital for physician owned surgery centers.
Over the course of his career he has facilitated the financing of over 500 ambulatory surgery centers.
Sharon Hohlfeld, VP of Payer Contracting
Ms. Hohlfeld joined the Company in 2005 and has nearly 15 years experience in the healthcare industry. Prior to coming to PE, Ms. Hohlfeld managed the pediatric and skilled nursing divisions of a homecare company in suburban Philadelphia. Her responsibilities included working with billing and operations to streamline the staffing process, provided contract analysis and negotiate contracts necessary to improve the company’s revenue cycle.
At PE, Ms. Hohlfeld oversees the Payer Contracting Department which is responsible for obtaining Network Agreements between our partnered centers and the Insurance companies, renegotiating current Agreements for existing Centers for higher reimbursement each year and credentialing the facility with each carrier. In addition, her team works closely with the finance and billing departments to support the ASCs and remains on top of the changing healthcare insurance industry to provide support and education to the center physicians and staff.
Sharon Anderson, Director, Accounting
Ms. Anderson joined the Company in June 2013. She graduated from Lehigh University with a Bachelor’s Degree in Business and Economics with a major in Accounting. Prior to joining the team, Ms. Anderson served as Controller for an environmental equipment company. She began her career in public accounting and later moved into the manufacturing industry. She successfully obtained her CPA license during her time in manufacturing.
At PE, she is responsible for managing the monthly financial statement preparation for many existing and potential centers and communicating the information to the centers’ boards. She also manages some of the finance staff. Ms. Anderson reviews tax preparation for various center federal, state and local filings, reviews annual center budgets and oversees some of the new centers’ financial processes from purchase orders to cash flows.
Cheryl Costella, Director, Accounting
Ms. Costella joined the Company in October 2008. She graduated from Delaware Valley College with Bachelor’s Degrees in both Accounting and Computer Information Systems Management. In May 2010, she earned a MBA also from Delaware Valley College. Prior to joining the team, Ms. Costella worked in the retail/hospitality industry for thirteen years working her way from Account Analyst to Assistant Accounting Manager.
At PE, she is responsible for managing the monthly financial statement preparation for many existing and potential centers and communicating the information to the centers’ boards. She also manages some of the finance staff. Ms. Costella reviews tax preparation for various center federal, state and local filings, reviews annual center budgets and oversees some of the new centers’ financial processes from purchase orders to cash flows.
Matt Kaiser, Director, Accounting
Mr. Kaiser joined the Company in July 2013. A graduate of LaSalle University’s MBA Program with concentrations in Finance and Management Information Systems, he completed his undergraduate studies at Saint Joseph’s University with a Bachelor’s Degrees in Accounting and Finance. Prior to joining the team, Mr. Kaiser held positions of increasing responsibility at Johnson & Johnson and Comcast leading him to the Finance Director position. He spent the early part of his career gaining valuable experience at PricewaterhouseCoopers and GMAC Commercial Mortgage Corporation in the Philadelphia area.
At PE, he is responsible for managing the monthly financial statement preparation for many existing and potential centers and communicating the information to the centers’ boards. He also manages some of the finance staff. Mr. Kaiser reviews tax preparation for various center federal, state and local filings, reviews annual center budgets and oversees some of the new centers’ financial processes from purchase orders to cash flows.
Sherray McCloud, Director, Accounting
Ms. McCloud joined the Company in February 2013. She graduated from The University of Illinois at Urbana-Champaign with a Bachelor’s Degree in Accounting and a minor in Spanish. Prior to joining the team, Ms. McCloud served as General Accounting Manager for Temple University Health System. She spent the early part of her career in the real estate industry, where she ultimately filled the role of Property Controller for a real estate investment trust located in the Philadelphia area.
At PE, she is responsible for managing the monthly financial statement preparation for many existing and potential centers and communicating the information to the centers’ boards. She also manages some of the finance staff. Ms. McCloud reviews tax preparation for various center federal, state and local filings, reviews annual center budgets and oversees some of the new centers’ financial processes from purchase orders to cash flows.
Susan Barrila, CPC Director, Billing Services
Ms. Barrila joined the company in 2006 and has over 25 years of experience in healthcare reimbursement. Prior to joining PE, Ms. Barrila managed the reimbursement departments for various healthcare companies including: Home Health Care, Home Infusion, Durable Medical Equipment and Hospital Staffing. At PE, Ms. Barrila oversees the billing support team responsible for the entry of charges and posting of payments for over 28 centers. She also oversees a team of billing representatives who are responsible for the billing and follow-up with insurance carriers and patients. She is a certified professional coder (CPC) through the AAPC and currently leads the company’s ICD-10 Committee.
Katherine Bockhorst Director, Billing Services
Ms. Bockhorst joined the company in 2004 and has over 20 years of experience in the healthcare industry. At PE, Ms. Bockhorst oversees billing representatives who are responsible for customer service to patients and follow-up on collecting insurance carrier and patient payments. She works closely with new centers to train them on processes, as well as with the ASCs to support them as needed. Ms. Bockhorst has her degree in Business Administration.
Bob Estes, CASC, VP, Center Dev. & Imp.
Mr. Estes brings over 20 years of broad-spectrum healthcare experience to Physicians Endoscopy. His combined clinical and business education, professional credentials and multiple business management roles add hands-on value to each of our partnered clients.
Over his career, Mr. Estes has specialized in ambulatory services, developing and managing multiple centers across the United States. He holds the CASC credential, (Certified Administrator Surgery Center), demonstrating his commitment to the ASC industry with single and multi-specialty surgery center expertise. At PE, Mr. Estes serves to provide oversight and support for all aspects of implementation, operations, and development opportunities.
Rob Puglisi, CASC, VP, Operations
Mr. Puglisi brings over 20 years healthcare experience to Physicians Endoscopy. He holds an MBA in Health and Medical Services Administration and is a member of CASC (Certified Administrator Surgery Center). Mr. Puglisi has experience in hospital administration, healthcare consulting specializing in private practice acquisition, management and development, and has been employed by one of the largest Blue Cross franchisee as a Sr. Project Manager. The past eight years have been spent on the front lines of the Ambulatory Surgery Center business. Six of these years were spent running a multi-specialty, single site surgery center. The balance has been as a regional vice president with responsibility over five, multi-specialty centers.
In addition, Mr. Puglisi has been involved with the ASC industry at the state level with various state associations as well as having testified before numerous state department agencies regarding the ambulatory surgery industry.
Annie Sariego, CASC, VP, Operations
Ms. Sariego has 30 years of healthcare industry experience focused in the hospital and outpatient surgery center setting. She has a strong background in business and clinical operations in Ambulatory Surgery Center arena, including ASC/hospital joint ventures.
Prior to joining PE, Ann served as a regional VP for numerous multi-specialty ASCs. She was responsible for facility oversight and provided primary support for business and clinical operations. She holds the CASC credential, Certified Administrator Surgery Center
Ann has extensive knowledge of state, federal and accrediting agency regulatory and compliance standards.
Lara Jordan, RN, CASC, VP, Operations
Ms. Jordan, RN, BA, CNOR, CASC, is a health care professional, with over 26 years of experience in surgical services administration and operations. Lara has experience in improving operations and financial performance as well as knowledge of state, federal and accreditation agency regulatory and compliance standards.
Most recently, responsible for over site management of multiple multi-specialty ASC’s, opening a new facility in Manhattan during the spring of 2013. Previously, Ms. Jordan was the Administrator for The Center for Specialized Surgery in Bethlehem, PA. She is CNOR certified since 1996 and CASC certified since 2008. Ms. Jordan has 19 years of hospital experience, starting as an OR nurse at Hahnemann University in Philadelphia and finishing her hospital career as the perioperative director at Lehigh Valley Hospital and Health Network, in Bethlehem, PA.
Sharon Morrison, Director, Clinical Support
Ms. Morrison has over 20 years of experience in the healthcare industry, in both hospitals and ambulatory surgery centers, with a focus on gastroenterology and ASC management. Prior to joining PE, Ms. Morrison was Director, Clinical Services for AmSurg Corp, where she was responsible for clinical services activities in 15 ASCs. She brings extensive experience and knowledge of state and federal regulatory compliance, as well a thorough understanding of accrediting agency requirements.
Susan Liggett, Director, Clinical Support
Ms. Liggett, RN, BSN, CNOR, RNFA, CASC, brings over 35 years of experience in healthcare including hospital, hospice and Ambulatory Surgery Center experience. Susan has extensive experience in the surgical setting functioning clinically as an RNFA (First Assistant in surgery) and administratively as the Director of Nursing in a multispecialty, single site surgery center. She holds the CASC (Certified Administrator Surgery Center) credential since 2010, and has been a CNOR (Certified Nurse Operating Room) for 10 years.
Most recently Susan was Director of Clinical Services and AVP of Operations for Amsurg Corp. She was responsible for over site of 15 surgery centers where she used her knowledge of state, federal and accreditation agency compliance standards. She was also responsible for mentoring and providing education to Administrators and Directors of Nursing in the Amsurg Surgery Centers.
Kasia Rossi, Director, Clinical Support
Ms. Rossi brings over 35 years of healthcare experience to Physicians Endoscopy. She has experience in hospital, home health care, and physician practice settings. Kasia holds a Masters in Business Administration-Health Care Administration and Nursing. She is a Licensed Health Care Risk Manager in the State of Florida and is a member of CASC (Certified Administrator Surgery Center). Kasia has been a surveyor for Accreditation Association for Ambulatory Health Care since 2010.
Ms. Rossi has knowledge in improving operations and financial performance; in addition, she is familiar with compliance in state and federal regulatory statutes and accreditation standards. Since 2001, Kasia has been the Administrator in single and multi-specialty surgery centers to include gastroenterology, ophthalmology, orthopedics, and pain management.